Did you know that most professional stylists and colorists are earning an average of 20% less than they should be? This is simply because they are not giving their customers what they want!
One of the biggest frustrations I have working in the beauty industry is seeing how few stylists and salons owners actually meet their financial potential—their annual income is often static. The first step in taking control of your earning potential is simple: Break the excuse cycle that's preventing you from earning more!
Visiting salons over the years, I've always been surprised by a very common occurrence across North America. I think we can all agree that salons, for multiple reasons, are generally not the best retailers. But what is so shocking to me is that the products that do sell very well are nowhere to be found on the retail shelves!
