The year has just barely begun and already our most challenging, frustrating predicament has reared its ugly head: How can we increase our retail sales? We keep trying to inspire ourselves and our team to sell, but in the end, we go back to the same strategies that just don’t work!
We all know that education is key to a stylist’s success: staying on top of trends, learning new skills and maintaining their creativity are just a few elements of keeping up with what’s new in hair care and styling. Manufacturers work diligently to deliver original content, salon owners book out time to facilitate classes and often invest heavily for their team to be on top of their game. But what happens once the class is over?
MYTH: Salon staff can “read” their customers, as well as each guest’s level of satisfaction. Every salon caters to a wide variety of guests, from age to income level, education to style. This is part of the business, but in a perfect world, we have an ideal client. Who is she? Without this information, you and your team cannot work towards the same goal: exceeding the expectations of your guests!