During these difficult and confusing times, we wanted to reach out and let you know that we understand the serious challenges facing the professional and salon community.
Once you've put together your marketing plan by plotting focuses and actions in your calendar, it's time to start executing. You don't need to go at this alone—get your entire team on board! If you're an independent stylist, ask your manufacturer contacts how they can support various activities in your calendar. The more people are aligned with your goals, the greater your chances of achieving them.
One of the biggest challenges salon owners and managers face is getting their entire team on board. This challenge can be apparent during staff incentives, events, key focuses, launching new policies or protocols, etc. While getting everyone on the same page can be difficult for any business, it's far from impossible!