With so much competition in beauty retail, it's no surprise that this is one of the biggest challenges salons face today. Despite this, selling retail can be easier than you think, especially when you're equipped with the proper information and strategies. Most clients don’t come into the salon specifically to purchase product, but that doesn’t mean they won’t!
Recently, we shared some very basic ways to help assess your revenue generation and identify missed opportunities. Today, we're taking a closer look at retail.Retailing is a completely different animal than it was ten years ago. But different doesn't mean less profitable!Consumers today are very experience-focused. They view recommendations as part of a professional's responsibilities. When these expectations are not met, there is a lot of potential for lost revenue.
The beauty industry is booming! According to Quikstone Capital, the salon industry is expected to outperform the United States general economy over the coming years. No matter if you're a salon owner, commissioned stylist, or independent stylist, there are real opportunities for you to increase your annual income.
