As the economy continues to boom, more and more companies compete to attract and secure talent. The salon industry is no different! One of the most common complaints we hear from salon owners and managers is the constant challenge of finding strong stylists to fill their vacant stations.
Once you've put together your marketing plan by plotting focuses and actions in your calendar, it's time to start executing. You don't need to go at this alone—get your entire team on board! If you're an independent stylist, ask your manufacturer contacts how they can support various activities in your calendar. The more people are aligned with your goals, the greater your chances of achieving them.
As more and more clients seem to be glued to their phones, they are engaging less with their stylists. So what should you do when you’ve recommended a product and your client starts researching on their phone? You have 2 options: Take it PERSONALLY and get discouraged, or take it PROFESSIONALLY and join the conversation!