One of the most common complaints we hear is how difficult it is to compete with online vendors and big box retailers. I'm here to tell you that there is hope! Today, consumers are more beauty obsessed than ever before and their desire for everything beauty is at an all-time high!
One of the biggest frustrations I have working in the beauty industry is seeing how few stylists and salons owners actually meet their financial potential—their annual income is often static. The first step in taking control of your earning potential is simple: Break the excuse cycle that's preventing you from earning more!
Now more than ever it is crucial to stay engaged with our clients and our team members. So how do we stay connected, transmit key information, and stay in the know with our business - big or small?
Some may argue that Facebook has been left behind in the dust of other platforms (looking at you, Instagram)! However, depending on your target audience, there IS still a place for Facebook in your social media lineup.
It is no secret that incentives are a great way to engage your team! With a plethora of platforms available to make virtual meetings and hangouts easy to facilitate, why wait until you’re back in the salon for some team-building?