Retailing is about inspiring interest and offering the right product at the right time! The holiday season is the perfect time of year to drive your retail dollars as well as introduce products to potential clients.
Even though we all have our minds set on pumpkin spice everything, it’s that time of the year again. It’s time to talk holiday planning! Trust me, now is the perfect time to start developing your holiday merchandising plan.
One of the many ways to compete more effectively is to take full advantage of the time your guest is in your chair. This means investing a significant amount of the appointment transmitting your expertise and knowledge as a professional and taking the time to sample with strategy.
With fall almost upon us, I can’t help but get about excited about cooler temperatures and sweater weather! Soon, the smell of Pumpkin Spice Lattes will fill the air and remind us that the holidays are near.
I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually.