As we explored in our “Can You Compete?” post, if you want consumers to make unplanned purchases, you need to entice them! Unplanned purchases are driven by opportunity. You can’t make a spontaneous purchase if the store is out of your size, the model you want, or the product you are considering. The days of “rainchecks” or waiting for the next order to come in are long gone.
Thinking of growing your bridal business? With the average American wedding tallying up at over $26,000 you can be sure stylists of all stripes are vying for a bigger piece of the wedding cake. We caught up with wedding biz insiders to talk all things bridal and how networking can grow your business!
Weddings can be big business. After all, it is the one day that brides may be willing to spend and do anything to look and feel their best. From crash diets, to hair and eye lash extensions, from spray tans to unique accessories. This is the day, and many salons are competing for this lucrative business. The wedding begins with the bride to be. Every detail, every decision, every expense is made to enhance and bring her vision to life. Promote and
We all know that today’s retail landscape is ever-changing. Consumers are more beauty obsessed than ever before and have access to everything hair and beauty. This has made competing for their retail dollars quite a challenge! So how can you entice your guests to purchase their beauty products from you?
