As businesses start to reopen their doors and adapt to the “new normal”, having a clear strategic plan will be more important than ever. But for many small business owners, this can feel overwhelming! Where to start? What are your priorities? Where to invest and where to make cuts?
We are all trying to adapt to this new reality and almost all of us are online trying to utilize this downtime to learn new skills, combat boredom, or simply take on a long overdue “ when I have the time” project, and your clients are no different! Now is the perfect time to connect with them and offer the opportunity to experience a true and personalized consultation that your busy schedules simply did not allow.
We all know the importance of our clients using professional products. It keeps the color you’ve worked so hard to create vibrant and their hair healthy! We also know that clients choosing the right products is based on your advice, so why not continue to make recommendations and keep their shelves stocked even from a distance!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!