Let’s face it – the majority of us spend most of our time on our phones! Whilst there are so many different ways to market to clientele (mail, email, social media), text marketing is one of the most beneficial in today’s environment! In fact, according to Forbes, the reach of a text message is greater than an email and a social media post combined!
Do you ever get a new guest that pulls out a photo of what they want to "look" like.....and you make a quick assessment and realize…. "Oh boy…. I am going to need to manage expectations here!”
We know that word of mouth travels fast and that a customer’s experience will often determine the number of new referrals, positive reviews and total engagement with your business. But what does “customer experience” mean?
I’m sure you’ve heard it 1,000 times but salon retail can actually pay your rent! Does it seem unattainable? Out-of-reach? Maybe! But, virtual retailing has created new opportunities for the salon business and increased your potential piece of the pie.
These days many people are playing financial catch-up and trying to make up for lost revenue.
Most of us were significantly impacted by COVID, so how we spend our energy is more important than ever before!