If I told you that you can control who sits down in your chair simply by writing down your dream client profile, would you do it? Taking just 10 minutes out of your day to do this will help you attract that perfect client.
There are close to 700,000 licensed stylists in the US, yet one of the most common complaints we hear from salon owners is how difficult it is to find talented, established stylists. Are today’s salon owners doing everything possible to attract talent and promote their business?
We've all had a chance to exhale and can now shift our focus from surviving the holiday season to planning out the year ahead. Whether you're an independent stylist or salon management, it's time to start making strategic, cohesive plans for your business.
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
Yes, it's that time of year when we're supposed to look ahead at the new year and make some dreaded resolutions!
We thought it might be helpful to provide you with some inspiration to take on obtainable and realistic challenges for 2018.