Business Builders

Strategic Sampling

September 11, 2018

One of the many ways to compete more effectively is to take full advantage of the time your guest is in your chair. This means investing a significant amount of the appointment transmitting your expertise and knowledge as a professional and taking the time to sample with strategy.

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Business Builders

Don’t Fall Behind

September 4, 2018

With fall almost upon us, I can’t help but get about excited about cooler temperatures and sweater weather! Soon, the smell of Pumpkin Spice Lattes will fill the air and remind us that the holidays are near.

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Business Builders

Market Yourself!

August 28, 2018

I’m constantly asked how I grew my bridal beauty company to a 300 wedding a year business. Everyone assumes I had a professional marketing strategy, but, honestly, I didn’t have a clue and was overwhelmed! One thing I’ve learned over the past few years is to start small and build gradually.

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Business Builders

Try These Easy Merchandising Ideas

August 21, 2018

Whether product flew off the shelves quicker than expected or you didn’t have a chance to merchandise your recent replenishment, chances are your presentation has seen better days! You’ve worked so hard to make your salon a space where your clients get the best service, so don’t let an unpolished presentation lessen that positive experience. Don’t worry, here are some easy tips to help you navigate the world of merchandising in a snap.

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Business Builders

Your Time Is Money!

August 14, 2018

No-shows can be a major problem for appointment-based businesses, especially for salons. Instead of taking a forced break, try these methods to control the gaps!

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