A new product launch is the perfect time to use your salon space creatively. Try these merchandising ideas to refresh your displays and encourage retail sales.
Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?
Running your business as a salon owner or stylist can be challenging to say the least. It's easy to get wrapped up in the everyday tasks and operations. While it's essential to keep a pulse on the daily ins-and-outs, you also need to see the big picture. Do you ever take a step back and plan for the future?