It's no secret that the way we shop has evolved tremendously in the past 10 years. Technology continues to impact how and when we make purchases. Contrary to what you may think, technology's presence in retail doesn't mean that brick and mortar stores will become obsolete. However, it does mean that physical retail environments must adapt to the needs and wants of today's consumers.
It's the start of a brand new year, which means many of us are thinking about our resolutions for 2019. Since the salon business is so multi-faceted, it can be tricky to zero in on specific, achievable goals. We've created an easy exercise to help you set and accomplish your goals this year.
I must confess that I’m a serial consumer when it comes to last minute, unplanned purchases. You all know what I’m referring to! When I go to pick up my dry cleaning, I somehow manage to come home with a new pair of shoes! Or when I’m waiting in line to pay at my favorite shop, grocery store or pharmacy, I find a way to leave with much more than what I came in for.
As the season kicks into high gear, businesses are focusing on the next few weeks to maximize their retail and service opportunities. But what about after the holiday rush? What happens then? The month of December is the ideal time to “squirrel“ away some business away for the new year!
Holiday madness is just around the corner! Ideally, you've already stocked up on great giftables for your customers, merchandised your feature tables, and decked out your window to draw in customers. But is that enough?