Spotlight

How I Built a Booming Bridal Business in Just 2 Years

March 20, 2018

Sometimes our best ideas happen over drinks! Three years ago, I was catching up with some friends when the idea of a mobile bridal beauty company came up. As my two friends’ lives became extremely busy, I decided to pursue the idea, solo.

I wrote a business plan, YouTubed my way through building a website, and shamelessly asked past bridal clients to write reviews on Google and Yelp. After what seemed like an eternity on my computer, WedLocks Bridal Hair & Makeup was born!

The original goal I’d written in my business plan for 2016 was 25 weddings. We did 46! In that first year, the only investment I’d made in my business was about $100 on my website. Imagine what we could do if we actually paid for marketing!

I had to plan for 2017, and since we had blown the 2016 goal out of the water, I thought “How about 100 weddings?” I definitely didn’t think that was possible in our second year, even with investing in marketing. We partnered up with The Knot just before booking season was about to start, and watched the inquiries roll in.

Meanwhile, I was a booth renter in a salon that I loved! I had been completely transparent about everything, but still found myself being somewhat distanced from the salon I had called home for over three years. And did I mention I was 9 months pregnant at the time?

What was I going to do? Find another salon? Move into a suite? Run WedLocks full time? Yeah right, there’s no way I could do that!

But with the support of my amazing family, that’s exactly what I did. I found a 400 sq. ft. office space down the street from my house and turned it into our WedLocks headquarters.

By the end of 2017, we had done 167 weddings with 14 hair and makeup artists working for the company, and my income had tripled!

Today, we are up to 20 professionals and on track to do 250 weddings in 2018. Plus, we’ll be opening our first salon! I’ve started mentoring and consulting others on their mobile beauty businesses, and speaking at schools and other events.

I’m not going to pretend that it hasn’t been downright terrifying at times. Being a mom can be a little insane when you work 7 days a week. But in all honesty, I have never felt so fulfilled in my life!

 

Feature image: Plum Pretty Photography

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