As the season kicks into high gear, businesses are focusing on the next few weeks to maximize their retail and service opportunities. But what about after the holiday rush? What happens then?
The month of December is the ideal time to “squirrel“ away some business away for the new year!
The strategy is simple: create bounce-back vouchers to bring your customers back to the salon.
When creating your vouchers, consider these factors:
1. What’s your call to action?
Your call to action should entice and get customers excited to come back to the salon after the holidays.
2. What offer are you presenting?
Consider making this a fairly aggressive offer; you will likely come out way ahead compared to doing nothing at all. Vouchers valued at 15% or 20% of a product or service usually perform very well.
3. Are you going to offer an up-sell?
Make your voucher as appealing as possible. For example: Take 20% off your next blow-dry in January AND receive a buy-one, get-one FREE on any Moroccanoil product.
4. What is the expiration date?
Almost any offer should have an expiration date, as it creates a sense of urgency for clients.
5. How will you follow-up?
It’s important to follow up with clients to make sure they actually use their vouchers. This can be done easily via email or text message. Consider using e-vouchers to make redemption easy for clients.
To help get you started, here are some easy ideas to implement:
1. Promote add-on services
Give clients this voucher as a holiday gift in December, offering a specific add-on service to be used in the month of January.
2. Offer a complimentary deluxe sample
To be redeemed at the salon in January with the purchase of any Moroccanoil hair care product.
3. Reward retail purchases
Clients with retail purchases over $50 can redeem a free travel size product with their next purchase in January.
4. Promote retail purchases
Everyone loves BOGOs! Buy one Moroccanoil product, receive the second product at 50% off.
5. Refer a friend bonus
Give each client two vouchers—one for themselves and one for a friend. When they book together, they both receive a complimentary add-on service.