Whether your salon doors have been open for a while or you are preparing to reopen in the future, your clients and your team members will be responding differently! For some, a reopening will mean an eager phone call to book in a root touch-up or long-awaited haircut. But, for others, it may result in hesitation and questions on whether it is safe!
It is crucial to continue to highlight that your salon safety for everyone is a priority!
The important question is… HOW?!
Step 1: Use Your Resources
The Professional Beauty Association has remained dedicated to providing key resources to help raise awareness around salon safety. In fact, they recently conducted a survey and found that:
Check out all of the resources available to you here: Getting Back to Work Social Posts (probeauty.org). Make sure to use #PBASalonSafety in any of your captions when using their posts!
Step 2: Shout It From The Rooftops!
When it comes to salon safety, there is no such thing as over-communication! Take advantage of all of your channels to reach your clients and emphasize that your salon is safe. Think social media posts and stories, email blasts, newsletters or on your website landing page. Need some inspiration?
Step 3: Stay Consistent
Remaining consistent in your communication around your salon safety protocols is key to staying top of mind with your clients, and demonstrating your professionalism. Remember – it’s a marathon, not a sprint!
If you need more ideas on how you communicate your safety protocols to your clients – check out this post here!