Expert's Corner

Banish the Brass!

June 10, 2020

Technology meets care!

We are all familiar with purple shampoos but they often leave hair feeling dry and dehydrated.

We are excited to finally introduce the NEW Moroccanoil Blonde Perfecting Purple Shampoo!

A shampoo that helps to bring out the best in most hair colors, the Blonde Perfecting Purple Shampoo is specially designed to combat brassiness in not only in blonde, but also lightened (including brunette) and grey hair!

This tone-correcting, color-safe shampoo is not like other shampoos. Its ultra-gentle and sulfate-free formula cleanses with care while depositing violet pigment to neutralize yellow and orange hues!

What’s the result? No more brassiness!

What makes Moroccanoil Blonde Perfecting Purple Shampoo unique?

  1. Formulated with the hydrating qualities of Moroccanoil’s ArganID technology: positively charged micro-capsules are attracted to the negatively charged hair fiber to infuse the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
  2. Our violet Pigments: impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.
  3. Ideal to utilize during your services to help combat unwanted warmth! Apply to clean, pre-toned hair. Leave on for 3–5 minutes and rinse.

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