You’ve spent hours creating the perfect color and your client is ecstatic with the end result! You excitedly snap a picture to post on social media. Later, you realize that your post has gotten very little love and you just can’t figure out why. It looked so perfect! What went wrong?
Connecting with current and potential clients is one of the greatest things about social media. For current clients, your social media presence is an extension of the salon they love; for new clients, it might be their first impression of your salon. It's important to keep this in mind as you create and post content on your social channels.
As we enter the New Year, it’s time to reflect on 2016 and learn from our actions. What has worked well? What didn’t work out at all? What did I do that can be improved? One thing that can always use improvement is your salon’s social media strategy. We know workloads won’t die down and clients won’t get less demanding, which is why we’ve created 3 resolutions that are realistic and easy to follow and keep!
Have you ever seen a social media post about #NationalDonutDay (June 3rd) or #NationalBestFriendsDay (June 8th)? Chances are you’ve heard about various promotions different brands are running, like offering free ice cream on #NationalIceCreamDay (July 24th). A lot of these holidays were even created by companies to drive awareness and sales of their products.