Did you know that on average, less than 10% of a salon’s clientele will purchase a professional hair product? In a 2.3 billion dollar industry, the potential revenue at your fingertips is astronomical! So how can you take advantage of this opportunity?
Whether you're just starting out, or looking to expand your offerings, selecting the right retail collection is an essential part of your business. The products retailed in your salon must speak to your salon brand—and most importantly—to your clients. Here are a few tips to help you find the perfect fit!