When visiting any salon website, you'll typically find a page featuring their team and short bios of each staff member. Are these bios really necessary?
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
It's 2018, and you really, truly need a website! Whether you're a salon owner or an independent stylist, having a website will help legitimize your business and take it to the next level. First things first—where to begin? If you don't have a website, or are looking to overhaul, here are some options to get you started.