All Posts By

Allison Belitzky | Project Manager, Brand Development

Tech Talk

The Best Way to Communicate with Clients

August 20, 2019

While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.

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Business Builders

The Power of GWPs

August 13, 2019

Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?

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Team Spirit

Put Your Marketing Plan Into Action

August 6, 2019

Once you've put together your marketing plan by plotting focuses and actions in your calendar, it's time to start executing. You don't need to go at this alone—get your entire team on board! If you're an independent stylist, ask your manufacturer contacts how they can support various activities in your calendar. The more people are aligned with your goals, the greater your chances of achieving them.

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Raise Your Revenue

Plan for Unplanned Purchases

June 18, 2019

With so much competition in beauty retail, it's no surprise that this is one of the biggest challenges salons face today. Despite this, selling retail can be easier than you think, especially when you're equipped with the proper information and strategies. Most clients don’t come into the salon specifically to purchase product, but that doesn’t mean they won’t!

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