With so much focus on social media these days, a lot of salons seem to be forgetting about one crucial thing: their website!
Now that you’ve read about why you need online reviews and how to grow your review count, you’re well on your way to becoming an expert on the subject! The final step is figuring out how to respond to these reviews—specifically, how to deal with less-than-glowing reviews. We all know that not every guest will be 100 percent satisfied with every service. It’s perfectly okay to have a few bad reviews: it’s how you deal with them that counts.
Online reviews are a great way for potential clients to learn about the unique experience at your salon. Most consumers (91% to be exact!) read online reviews to form an opinion about a local business, and hair salons are among the most researched business types. But what exactly does this mean for your salon?