All Posts By

Allison Belitzky | Project Manager, Brand Development

Tech Talk

The New Portfolio

April 30, 2019

As consumers increasingly turn to Instagram and Pinterest for hair inspo, it's important to keep your social pages fresh and current. But, don't forget about the in-salon experience! How are you inspiring your clients with new looks on a regular basis?

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Business Builders

Salon Loyalty Programs: Are They Worth It?

March 26, 2019

It seems like every business, big or small, has a loyalty program these days. With so much competition to win over consumers, it makes sense to offer incentives that will keep them coming back. One of the most important aspects of any loyalty program is, of course, the rewards! Which types of rewards will benefit both your clients and your bottom line?

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Tech Talk

Is It Time for a Website Overhaul?

March 19, 2019

When it comes to spring cleaning, we often think about decluttering our homes and closets. But what about your business—and more specifically—your online presence? Since your website is the online face of your brand, it's important to keep it up-to-date and relevant. If your website is still advertising holiday promotions, it's time for an overhaul!

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Tech Talk

Convert Your Instagram Followers

February 5, 2019

Many of us place importance on the number of Instagram followers we have. It's often used as a measure of success–the more followers, the better! But in reality, the number of followers you have doesn't bring true value to your business. When it comes to your Instagram strategy, getting followers is only the first step.

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Business Builders

Give Your Clients What They Really Want

January 15, 2019

It's no secret that the way we shop has evolved tremendously in the past 10 years. Technology continues to impact how and when we make purchases. Contrary to what you may think, technology's presence in retail doesn't mean that brick and mortar stores will become obsolete. However, it does mean that physical retail environments must adapt to the needs and wants of today's consumers.

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