Many of us place importance on the number of Instagram followers we have. It's often used as a measure of success–the more followers, the better! But in reality, the number of followers you have doesn't bring true value to your business. When it comes to your Instagram strategy, getting followers is only the first step.
It's no secret that the way we shop has evolved tremendously in the past 10 years. Technology continues to impact how and when we make purchases. Contrary to what you may think, technology's presence in retail doesn't mean that brick and mortar stores will become obsolete. However, it does mean that physical retail environments must adapt to the needs and wants of today's consumers.
When the holiday whirlwind hits, it's easy for salon staff to get overwhelmed. With jam-packed schedules and little time for breaks, it's important to make sure your team is well taken care of. These simple team motivators will boost morale and help the salon function like a well-oiled machine throughout the busiest time of year.
We're seeing a huge shift in how consumers research product—social media will soon surpass more traditional search engines (like Google). It's safe to say that many of your clients will be looking for holiday gift ideas on social media. Advertising your seasonal offerings on Facebook and Instagram is essential!