All Posts By

Allison Belitzky | Project Manager, Brand Development

Business Builders

Holiday Promotions That Work

October 23, 2019

As the holidays quickly approach, it's important to stay ahead of the curve and plan out your promotional strategy. Last year, the most successful retailers kick-started their promotions on Black Friday, with continuous offers running through December. Use these ideas, inspired by other retailers, to drive sales and sustain customer excitement throughout the holiday season.

Continue Reading

Business Builders

Plan Your Holiday Pop-Up Shop

October 8, 2019

Last week, we mentioned pop-up shops as a way to increase business during the holiday season. What exactly are the benefits of opening a salon pop-up shop? For starters, more than 80% of shoppers attended a retail event in 2018, with 58% planning to go to another one in the future.

Continue Reading

Business Builders

5 Event Themes to Try This Fall

October 1, 2019

As the temperature begins to drop and the days get shorter, we all need something to look forward to. Why not break up your usual routine with a salon event? Beauty events are on the rise as clients consistently search for personalized experiences and advice from experts. They're the perfect opportunity for both staff and clients to learn and have fun!

Continue Reading

Tech Talk

The Best Way to Communicate with Clients

August 20, 2019

While most of the buzz about online marketing today is centered around social media, emails are actually the most effective method of communication. A study by Campaign Monitor shows that 66% of consumers prefer to interact with brands via email, compared to 23% who prefer social media.

Continue Reading

Business Builders

The Power of GWPs

August 13, 2019

Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?

Continue Reading