All Posts By

Allison Belitzky | Project Manager, Brand Development

Tech Talk

Convert Your Instagram Followers

February 5, 2019

Many of us place importance on the number of Instagram followers we have. It's often used as a measure of success–the more followers, the better! But in reality, the number of followers you have doesn't bring true value to your business. When it comes to your Instagram strategy, getting followers is only the first step.

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Business Builders

Give Your Clients What They Really Want

January 15, 2019

It's no secret that the way we shop has evolved tremendously in the past 10 years. Technology continues to impact how and when we make purchases. Contrary to what you may think, technology's presence in retail doesn't mean that brick and mortar stores will become obsolete. However, it does mean that physical retail environments must adapt to the needs and wants of today's consumers.

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Business Builders

Resolutions You Can Actually Achieve!

January 8, 2019

It's the start of a brand new year, which means many of us are thinking about our resolutions for 2019. Since the salon business is so multi-faceted, it can be tricky to zero in on specific, achievable goals. We've created an easy exercise to help you set and accomplish your goals this year.

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Team Spirit

4 Ways to Motivate Your Entire Team

December 4, 2018

When the holiday whirlwind hits, it's easy for salon staff to get overwhelmed. With jam-packed schedules and little time for breaks, it's important to make sure your team is well taken care of. These simple team motivators will boost morale and help the salon function like a well-oiled machine throughout the busiest time of year.

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Tech Talk

3 Easy Holiday Marketing Ideas

November 20, 2018

We're seeing a huge shift in how consumers research product—social media will soon surpass more traditional search engines (like Google). It's safe to say that many of your clients will be looking for holiday gift ideas on social media. Advertising your seasonal offerings on Facebook and Instagram is essential!

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