Business Builders

Are You Afraid to Sell?

February 5, 2020

Being afraid to sell is much more common than you might think. In fact, the selling process is the area in which many entrepreneurs struggle the most. Unfortunately, this fear of selling paralyzes us and impedes us from growing our business.

Selling is actually much easier—and less scary—than many of us make it out to be.

Try these techniques to change the way you think about selling and you will see your retail sales grow in no time!

Offer Real Value

Consumers are looking for authenticity in their retail experiences. If you don’t see the value in what you’re selling, how will they? Never suggest something to a guest that you don’t believe in 100%. When you are passionate about what you are selling, you will instill confidence in your clients and they will be less hesitant to purchase.

Be the Hero

Every person who sits in your chair has a hair problem or concern, even if they don’t necessarily voice it. Be attentive and ask questions. Is your client a busy mom with unruly curls? Offer her a one-step, easy to use product such as Moroccanoil Curl Defining Cream. Be the hero by providing your clients with the solutions to their problems.

Go Full Circle

Think of selling product as your way of completing the guest experience. You use and speak about product throughout the entire appointment—it makes sense for your client to leave with one (or more) purchases! Recommending product is part of what your guests pay you for. Not only will they be satisfied when they leave the salon, but they will be equipped to maintain their new look until their next appointment.

Don’t let selling get in the way of you building your empire!

Do you have any tricks to help you sell? Let us know in the comments below.

Originally published March 21, 2017

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