Thinking of growing your bridal business? With the average American wedding tallying up at over $26,000 you can be sure stylists of all stripes are vying for a bigger piece of the wedding cake.
Whether you run a salon, are behind the chair, or offer on-location services, wedding industry experts encourage networking with other professionals to mutually promote services. To get some networking advice from wedding biz insiders, we caught up with Jessica Huxsol, Salon Director at 41-seat Serenity Couture of Rochester, MN, along with Molly Gee Webster, owner of Molly Gee Designs and cosmetologist with The Parlor Salon in Madison, MS.Many stylists and salon professionals are great communicators. With a little discipline, networking for business can become just as natural. You may already have clients who are florists, DJs, caterers and photographers. Your chair and reception area are great hubs of information: the original Twitter, so to speak. “It’s always great to have a network of people that offer other services so you can cross-promote,” Jessica points out. “It starts with one person. If there is a photographer or DJ you know, recommend them to your guest.”
It’s also worthwhile to create opportunities to link with creative professionals outside of the salon. Serenity Couture actively seeks models to help its design team train on new looks and services. “We do photoshoots with local photographers to display our wedding looks. We network with local business such as dress companies, photographers and flower shops in order to make these shoots happen,” explains Jessica. “It gives our guests more of a visual of what our team does.”
Most wedding photographers are also looking to build their portfolios. To capture the scene of the perfect day, savvy photogs often rely on staging styled shoots. Participating in these shoots is a great way to diversify your portfolio and inspire your bridal clients’ creativity while simultaneously building relationships with wedding vendors. “You never know what is going to grasp the interest of your prospective client,” Molly Gee Webster adds. “Networking with creative peers has helped me gain more knowledge about the industry and how to better my business creatively and professionally.”