When was the last time we saw such an outpouring of love and support?
Social media is filled with posts about different ways to support the people in our communities. And stylists, who keep us confident, styled and on trend, are high on that list!
Many of your clients are looking for ways to support local businesses and wondering how they can help their favorite salon and stylist even though their disposable income might be limited. So help them help you! Be proactive!
Here are four easy things you can communicate to your clients.
Write a Review
Pick out some of your favorite messages that you have received from your clients, reach out to them and attach their kind words. Ask them to share their comments and leave a review on Facebook, Instagram, Yelp, Google or any other platform they can. Our industry relies heavily on word-of-mouth and reviews are a great way to build you or your salon’s reputation as well as helping with findability online.
Purchase Gift Cards
Ask your clients to purchase gift cards so they can utilize them when you reopen. A great way to inspire them is to offer discounts depending on the denomination. This gives your loyal customers a financial break when they do come in for their next service, ensures that they WILL come back to you versus a competitor, and of course brings in needed revenue.
Encourage your clients to avoid the temptation of store-bought box dyes and press pause on color services until salons reopen. Have your clients inspire others to do the same by posting a selfie tagging you and your salon with the hashtag #showusyourroots.
Refer a Friend
Offer an incentive to current clients to refer a friend and extend that incentive to the referral as well! This will help you increase your client count, grow your business and secure more revenue for when you return. It’s a win-win for everyone!
These are challenging times for everyone, but the best way to beat the blues is to take action and not sit on the sidelines!
Actionable posts are the best way to keep your clients engaged and loyal.