As the economy continues to boom, more and more companies compete to attract and secure talent. The salon industry is no different! One of the most common complaints we hear from salon owners and managers is the constant challenge of finding strong stylists to fill their vacant stations.
Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?