Expert's Corner

Get the Look: Veronica Beard Fall 2019

February 19, 2019

Veronica Beard designers described their recent Fall 2019 presentation as “luxury meets lumberjack, opulence meets outdoors.” To capture this theme, Kevin Hughes, Moroccanoil Artistic Director, created a look inspired by a city-chic woman who finds herself in the middle of the woods.

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Tech Talk

Convert Your Instagram Followers

February 5, 2019

Many of us place importance on the number of Instagram followers we have. It's often used as a measure of success–the more followers, the better! But in reality, the number of followers you have doesn't bring true value to your business. When it comes to your Instagram strategy, getting followers is only the first step.

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Food for Thought

Are You Too Busy Being Busy?

January 22, 2019

If you're like me, you've already broken your New Year's Resolutions multiple times! The goals we set for ourselves have the best intentions, but circumstances, life’s hiccups, and sometimes our lack of will power, can sabotage them. Recently, some of us at Moroccanoil read The Power of Moments as part of a team book club. This easy read was chock full of inspiration. It challenged us to examine how we approach everyday life and our interactions with one another. 

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Business Builders

Give Your Clients What They Really Want

January 15, 2019

It's no secret that the way we shop has evolved tremendously in the past 10 years. Technology continues to impact how and when we make purchases. Contrary to what you may think, technology's presence in retail doesn't mean that brick and mortar stores will become obsolete. However, it does mean that physical retail environments must adapt to the needs and wants of today's consumers.

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Business Builders

Resolutions You Can Actually Achieve!

January 8, 2019

It's the start of a brand new year, which means many of us are thinking about our resolutions for 2019. Since the salon business is so multi-faceted, it can be tricky to zero in on specific, achievable goals. We've created an easy exercise to help you set and accomplish your goals this year.

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