Expert's Corner

Get The Look: The Blonds 2020

March 11, 2020

Kevin Hughes, Moroccanoil Artistic Director, was inspired by the textures and intricacies of the The Blonds Fall/Winter 2020 collection for the New York Fashion Week show. A key part of each look was the sculpting of baby hairs to frame the face – something that can add a twist to a classic ponytail or bun style!

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Tech Talk

Light It Right

March 4, 2020
Light It Right

You’ve spent hours creating the perfect color and your client is ecstatic with the end result! You excitedly snap a picture to post on social media. Later, you realize that your post has gotten very little love and you just can’t figure out why. It looked so perfect! What went wrong?

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Business Builders

Step Up Your Salon Experience

February 26, 2020

"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!

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Business Builders

Salon Event Planning 101

February 19, 2020
Salon Event Planning 101

Planning a salon event can be a daunting task. There are so many decisions to make and details to take care of in order to pull off a successful event. We’ve put together a checklist to guide you through the process and make your event planning a breeze!

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