It's been well established that any business, salons included, must be online in some shape or form. But what shape is right for you and your business? There are so many platforms available, which can prove to be intimidating when beginning to build your online presence. Where should you start?
As with any business, salons and stylists experience high and low seasons. It’s essential to take advantage of the highs to help drive your business all year long. The holiday season is one of the few occasions where your clients are open to taking it up a notch, so why not show off and flaunt your creations?
There’s no doubt that during the holiday season, we see an increase in gift card sales. We all love to receive gift cards, but they are sometimes perceived as impersonal, less thoughtful, or a last minute purchase. So how can we inspire our customers, drive gift card sales, boost retail and have a strong finish to the year? Just get a little creative!