No-shows can be a major problem for appointment-based businesses, especially for salons. Instead of taking a forced break, try these methods to control the gaps!
To most of us, networking is a scary word. It's often thought of as a contrived way of making “friends” in your industry, but it really doesn’t have to be. Networking can be an important, natural part of growing your business. And with technology, it’s never been easier!
What comes to mind when you hear the word “education”? Do you reminisce about a cutting program, countless hours spent in cosmetology school, or the industry magazine you received in the mail? Last week, we wrote about educating your clients. This week, we're talking about educating yourself!
Whenever I show a client how to get more body or work against their cowlicks, they always say “No one has ever told me that!” Part of being a true expert is educating our clients. If they leave the salon without knowing how to style their hair, our job is not done!
How do you gift your guests? Do you offer a complimentary glass of wine, bagels and cream cheese, or a hand massage with your services? These perks elevate the client experience, but do they grow your business? Do they create revenue for the salon? It’s time to reevaluate and gift with purpose.