As more and more clients seem to be glued to their phones, they are engaging less with their stylists. So what should you do when you’ve recommended a product and your client starts researching on their phone? You have 2 options: Take it PERSONALLY and get discouraged, or take it PROFESSIONALLY and join the conversation!
One of the biggest challenges salon owners and managers face is getting their entire team on board. This challenge can be apparent during staff incentives, events, key focuses, launching new policies or protocols, etc. While getting everyone on the same page can be difficult for any business, it's far from impossible!
With wedding season in full swing, it's time to think about promoting your bridal business. When planning a wedding, couples are faced with a multitude of decisions they will need to make: venue, dress, catering, flowers, entertainment, photographer, and of course, hair and makeup. Booking hair and makeup is often one of the last elements in the wedding planning timeline, but it's far from the least important!
With so much competition in beauty retail, it's no surprise that this is one of the biggest challenges salons face today. Despite this, selling retail can be easier than you think, especially when you're equipped with the proper information and strategies. Most clients don’t come into the salon specifically to purchase product, but that doesn’t mean they won’t!