During these difficult and confusing times, we wanted to reach out and let you know that we understand the serious challenges facing the professional and salon community.
Kevin Hughes, Moroccanoil Artistic Director, was inspired by the textures and intricacies of the The Blonds Fall/Winter 2020 collection for the New York Fashion Week show. A key part of each look was the sculpting of baby hairs to frame the face – something that can add a twist to a classic ponytail or bun style!
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!