Since your clients have so many options of where to purchase their beauty products, it's important to think of ways to stand out from the competition. Gift with purchases (GWPs) have been used by retailers for many, many years. They're especially popular among beauty brands. How can you incorporate GWPs into your salon's retail and marketing strategy?
Once you've put together your marketing plan by plotting focuses and actions in your calendar, it's time to start executing. You don't need to go at this alone—get your entire team on board! If you're an independent stylist, ask your manufacturer contacts how they can support various activities in your calendar. The more people are aligned with your goals, the greater your chances of achieving them.
Running your business as a salon owner or stylist can be challenging to say the least. It's easy to get wrapped up in the everyday tasks and operations. While it's essential to keep a pulse on the daily ins-and-outs, you also need to see the big picture. Do you ever take a step back and plan for the future?
As more and more clients seem to be glued to their phones, they are engaging less with their stylists. So what should you do when you’ve recommended a product and your client starts researching on their phone? You have 2 options: Take it PERSONALLY and get discouraged, or take it PROFESSIONALLY and join the conversation!