Many salons and stylists create referral programs to drive new customers to their chairs. These programs can work really well, but this is not always the case… Use these 5 tips to help you get the right client referrals for your business.
As summer approaches and regular salon business may start to slow down, it's the perfect time to put some fresh ideas into motion. Here are a few ways of partnering with local businesses to gain new clientele.
Many salons today— commissioned or rentals—avoid having regular, organized meetings. The most common excuses I hear from salon owners are: "My staff won't show up" and "They hate meetings”. Can you blame them?
Many salons have become accustomed to hosting their version of a customer appreciation event. While there's nothing wrong with these events, are they really engaging? More importantly, are they helping to grow your business long-term?
Averaging at 10% of a salon’s overall revenue, the importance of retail sales is undeniable. Though many believe that the salon industry is being threatened by heightened competition, there is actually more money to be made than ever before! Is your salon capitalizing on this opportunity?