We've all had a chance to exhale and can now shift our focus from surviving the holiday season to planning out the year ahead. Whether you're an independent stylist or salon management, it's time to start making strategic, cohesive plans for your business.
"Experience" is the latest buzzword in retail—and with good reason. Customers today are looking for unique shopping experiences and want to purchase from brands they connect with. While many traditional retailers are struggling to adapt to this reality, the beauty industry is thriving. This is great news for salons!
It's 2018, and you really, truly need a website! Whether you're a salon owner or an independent stylist, having a website will help legitimize your business and take it to the next level. First things first—where to begin? If you don't have a website, or are looking to overhaul, here are some options to get you started.